Crafting Master-pieces for your Brand
About Us
ICE INC was founded in 2010 with a simple but powerful philosophy: a visually driven approach to branding and advertising is a strategic advantage.
Immersed in the ever-evolving world of art and fashion, we stay ahead of the curve – spotting trends as they emerge and, at times, setting them ourselves. We believe in beautiful breakthroughs: where sharp insight meets aesthetic mastery to create bold, unforgettable ideas.
Our strength lies in crafting tailored, innovative solutions for every client. From brand strategy to product design, across print, digital, and experiential platforms – we bring vision to life with clarity and style.
Led by award-winning Creative Director Terrence Tan, ICE INC is powered by a multidisciplinary team of creatives spanning brand consultancy, design, advertising, and photography. Together, we collaborate on projects both local and international, always pushing boundaries and delivering work that stands out.
Our Services
Brand Identity Design
We build distinctive brand identities that speak with clarity and style. From logos to tone of voice, every element is crafted to reflect your brand’s essence and ambition.
Packaging Design
We design packaging that stands out on the shelf and tells your story at a glance. From structure to shelf appeal, we balance form, function, and brand personality.
Advertising Campaign
We create visually arresting campaigns that cut through the noise. From concept to execution, each idea is rooted in insight and tailored for impact across platforms.
Marketing Collaterals Design
From brochures to POS materials, we turn marketing tools into brand-building assets. Every piece is designed for consistency, clarity, and visual appeal.
Visual Assets and Art Direction
We craft scroll-stopping visual assets that elevate your brand across digital and print. From product mockups to social content, we ensure every detail works hard for your brand.
Photography and Videography
Our in-house team produces striking imagery and motion content that brings your brand to life. From styled stills to cinematic video, we shoot with purpose and precision.
Our Crafts
From concept to creation, our work blends strategy with visual artistry. Whether it’s building a brand from the ground up or crafting a standout campaign, every project is a reflection of our commitment to excellence. Explore our portfolio spanning brand identity, packaging, marketing collaterals, advertising, visual assets, photography, and videography.
A.I. Generative Assets
Advertising Campaign
Brand Identity Design
Marketing Collaterals Design
Packaging Design
Visual Assets Creation and Art Direction
In a world that scrolls fast, we create visuals that make people stop, feel, and remember.
Where science meets skin, we craft the visuals that glow.
Photography and Videography
Videography + TVC
BEAUTEX - There’s always a reason for Beautex.
ME@OUE - Knives
MediaCorp MeRadio - Music Revolution
CAPITALAND MALLS - Fashion Friday
CAPITALAND MALLS - Spend and Win Big!
MediaCorp - Saving Gaia
SK Jewellery - Wish Upon a Scarlet Christmas
SK JEWELLERY - 999 Pure Gold
CAPITALAND MALLS - Fashion Friday
MediaCorp - Saving Gaia
MediaCorp - GOLD 90.5FM
BEAUTEX - There’s always a reason for Beautex.
ME@OUE - Affairs
SK JEWELLERY - Dancing Star
CAPITALAND MALLS - Fashion Friday
MediaCorp - Saving Gaia
MediaCorp - Saving Gaia
ME@OUE - Cut!
CLASS 95FM - 95% Class
Our Partners
Let’s Work Together
Ready to elevate your brand? Reach out today to schedule a free consultation – no strings attached.
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