ICE INC IS LED BY AWARD-WINNING CREATIVE DIRECTOR, TERRENCE TAN. THE TEAM COMES FROM AN ECLECTIC MIX OF DISCIPLINES, FROM BRAND CONSULTANCY, DESIGN, ADVERTISING & PHOTOGRAPHY — ALL WORKING IN CREATIVE COLLABORATION ON LOCAL & INTERNATIONAL PROJECTS.
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WE BELIEVE IN BEAUTIFUL BREAKTHROUGHS: CUTTING INSIGHTS AND AESTHETIC MASTERY COMING TOGETHER TO CREATE MEMORABLE IDEAS. WE SEARCH FOR INNOVATION AND TAILORED SOLUTIONS IN RESPONSE TO THE DIFFERENT NEEDS OF OUR CLIENTS. THE WORK WE PRODUCE IS INFORMED BY STRATEGIC COMMUNICATION & DESIGN SOLUTIONS THAT ARE UNDERPINNED BY CONCEPTUAL THINKING, A METICULOUS ATTENTION TO DETAILS WITH INNOVATIVE PRODUCTION.
ICE INC WAS FORMED IN 2010 WITH THE PHILOSOPHY THAT A VISUAL FOCUSED APPROACH TO ADVERTISING & BRANDS IS A STRATEGIC OPPORTUNITY TO BUILD A BRAND.
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OUR CONSTANT IMMERSION IN THE VISUAL-DRIVEN WORLD OF ART AND FASHION PUTS US IN A POSITION TO IDENTIFY TRENDS RIGHT AS THEY DEVELOP AND, IN SOME CASES, CREATE TRENDS.
ME Book Design
ME Book Design
Si Chuan Dou Hua – Soul Organic
CapitaLand Fashion Friday 2021
Far East Malls Christmas 2020 Campaign
CapitaLand Fashion Friday 2020
Skin Inc Serum Glow Filter
Everyone has a wishlist. What’s yours?
CapitaLand Spend & Win Big Draw 2020-21
JOY • LOVE • THANKS
ION Orchard Fashion Season 2014
Decked in placidity and shades of spring, ION’s ethereal maiden of the season lies delicately amidst luxuriant flora. Likening the mall’s elevated presence to a metropolitan oasis, one could expect to lose oneself and be held spellbound by the mall’s captivating collections for the season.
GOLD 905 is an English radio station of Mediacorp in Singapore. It broadcasts classic hits from the 1980s and 1990s. Their DJs include Brian Richmond, who has more than 40 years of experience in the radio industry. It is one of the nation’s oldest stations.
ION Orchard Christmas 2014
It’s the most wonderful time of the year, and rightfully so. Christmas is the season that brings sweet joy to the young and old. And most of us would wish that this jolly season would never end. To capture the essence of this message, ION Orchard decks itself with a sugar overload of red-and-white candy canes. With so much goodies planned in-mall, the ION Orchard shopper is in for a real sweet treat that will bring everlasting joy.
ION Orchard GSS 2013
Perched atop a high chair, our model holds on to her prized possession, a clutch in crimson red, cool and collected as she looks beneath her throne at an army of raging felines. Similarly, the ION shopper would be as composed, knowing of the wide array of deals which awaits her; that there is no need for her to claw her way through any womanish lunacy for a worthy bargain.
ION Orchard Fashion Season 2013
Amidst a bed of lush greenery lies our model. She is poised, lightly accessorized and in a relaxed posture. Her unmistakable allure draws to her side fauna in origami form, sporting the season’s best loved patterns and colours. The world of fleeting conventions is a wild one, but where ION Orchard stands is a sanctuary for tasteful and effortless purveyors.
Skin Inc MDD of Armour
ION Orchard CNY 2015
The ushering in of every Lunar New Year brings with it all the auspicious tidings of good fortune and prosperity. No expense is spared in the celebrations and abundance is always welcomed. In keeping with its stature and high fashion allure, two new-generation models are coiffured with golden horns and surrounded by opulent chinoiserie chicness, as they await to usher in the year of the Golden Goat in modern regal splendour.
Soo Kee Jewellery – Brilliant Rose Bridal Collection
An utterly romantic composition for Soo Kee’s Brilliant Rose Bridal Collection, intertwining Paris and love; eternal inspirations of romance.
Not everyone of us are born dancers, but every heart beats its own rhythm and no star can move to that better than a SK dancing diamond and its wearer knows how.
Mediacorp started its first Saving Gaia corporate initiative in 2007 with a documentary series on Channel NewsAsia. This initiative serves to create the awareness of saving mother earth, encouraging more people to be environmentally conscious.
Today, this initiative has grown into a month-long multiplatform and multi-faceted campaign which has become synonymous with environmental awareness and going green.
A month-long advertising campaign encompassing TV commercial, print ads, radio and outdoor posters is planned every June to create awareness of the green initiative.
The ‘Save my World’ music video was launched in 2012 and resonated well with people of all ages. In 2016, Mediacorp celebrities including Jayley Woo, Desmond Tan and Vernetta Lopez have lent their voices to the new animated music video as animal characters.
Toss to New Heights of Prosperity
with Premium Truffle Yusheng
Soo Kee Jewellery – Collection De Fleur
Glowing with love for Paris, the city of light, Soo Kee’s Collection De Fleur will win you over at first sight.
Inspired by the timeless movie Disney’s Beauty and the Beast, Skin Inc’s Limited Edition Beauty and the Beast Get Glowin’ kit is a unique brightening serum formulated with three Skin Inc serums that allows any woman to be her own beauty specialist.
Brand Identity for Tanjong Pagar Centre retail mall. Six levels of retail space that bring together a well-curated mix of unique F&B and retail options, including revolutionary dining concepts, conveniences, and premium wellness and lifestyle offerings.
Challenging culinary conventions once again, Si Chuan Dou Hua Restaurant reinvents a Japanese delicacy – Fugu (Japanese blowfish), in a variety of Sichuan, Cantonese and dim sum dishes. Wrap up the year on a culinary high and join us for a gastronomic adventure!
SKIN INC – My Daily Dose
ION Fashion Garden 2015 –
From 10 April to 3 May 2015, ION2 was transformed into a Spring oasis with the ION Orchard Fashion Garden. Its piece de resistance was the first-ever butterfly house, a captivating enclosed domed installation. It was an enchanting experience for all who enter the magical winged world of live butterflies in vibrant colours and patterns. Different species of butterflies were flown in from different region and house in a self-contained habitat that include over 30 live flower and plant species. Visitors can catch the butterflies feeding in flight, or at rest amidst the plants, animal topriaries, and water feature in the dome daily between 11.00am-9.00pm.
SKIN INC – Age-Revival Stem Cell Serum Box Set
Her warmth is disarming. She is as gracious as she is dazzling. Find out what makes the SK Girl’s heart dance in this charmingly animated tale of luminous events.
MediaCorp Saving Gaia 2012
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
A series of print ads emphasize the need to protect mother earth not just for ourselves but our children’s children.
The ‘Save My World’ music video featuring 30 students aged 8 to 11 resonated well with people of all ages. Up to date its has garnered more than one million views on social media platform.
View the music video
Rapport
An independent Singapore based research and consultancy business operating since 1985. The firm provides customised research, competitive intelligence and communications research. It works with a team of strategic planners to provide market insights, positioning, branding and brand refresh, focusing on Singapore SMEs.
SKIN INC – My Daily Dose
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Not everyone of us are born dancers, but every heart beats its own rhythm and no star can move to that better than a SK dancing diamond and its wearer knows how.
ION Orchard GSS 2015
A season of manic pursuits commences. Royally flushed, our model poses with a sea of monochromatically clad mannequins; apparel of choice and possible possession of the near future in tow. In comparison, she appears sensual, alive and outstanding; an illusive representation of the astute ION Orchard shopper who knows best where to go for immaculate selections that leaves no room for uncertainty.
SKIN INC – ‘Give Me More’ Christmas Set
SKIN INC – Pure Revival Peel Launch Ad
Moving forward with an overhaul, we decided to pay tribute to the mall’s positioning as an oriental landmark by marrying both modernity and Chinese culture in this series of print ads, memorably construing it’s revamp in image and tenant mix as an all-rounded evolution.
ION Orchard Fashion Season 2015
The allure of Spring is unmistakable. It is a season that springs forth new beginnings. Flowers are in full bloom, setting the perfect stage for the launch of a new fashion season at ION Orchard. Embodying the essence of Spring, our model looks as one with the lush greenery, like a vision of a ravishing Spring blossom as butterflies gravitate to her irresistible charm. Spring is also the perfect springboard to launch ION Orchard’s new, statement-making “I Am” brand campaign.
IONgraphy 2013
IONgraphy – an online collection of beautiful and inspiring images taken by shoppers in ION Orchard. Shoppers uploaded their photos onto IONgraphy via Instagram and Twitter with the hashtag #IONgraphy or through ION Orchard Facebook page (www.facebook.com/IONOrchard).
Every month, one photo was selected as the winning entry and the photographer won $200 worth of ION Orchard vouchers.
As a lasting memory, all winning photos were displayed at the ION Art Gallery in February 2014.
ION Orchard is where moments become memories.
SKIN INC – Get Glowin’ Brightening Mask
ION Orchard Christmas 2015
Soo Kee Jewellery Bridal Brochure
Soo Kee Jewellery is a leading premier jeweller, recognised for its unmistakable craftsmanship, design and most exclusive range of diamonds and precious gems – most notably the Brilliant Rose Collection.
SKIN INC – Snow White Mask Launch Ad
ION Orchard CNY 2014
Deriving inspiration from the horse being the 7th animal in the Chinese zodiacal cycle and a theologically ancient saying of “ the handsome white horse and its prince”, ION decided for the first time to have a suave, handsome male model represent the mall. A breakthrough from a sea of mostly-female editorial conventions, the ION model for the lunar new year of the horse stands chivalrous in appearance alongside the gallant creature. Together, the duo are a dapper sight to behold.
ION Orchard Christmas 2013 In-mall Decor – Kiss under a Mistletoe
SKIN INC – Limited Edition My Daily Dose
SKIN INC – Get Glowin’ Brightening Mask Launch Ad
Capitol Piazza Retail Brochure
Set in the heart of Singapore’s downtown Civic District and surrounded by significant historic landmarks, Capitol Singapore is the city’s first ever integrated luxury lifestyle development with an unrivalled location and spectacular views. The development comprises of the luxurious Eden Residences Capitol, six-star hotel The Patina, Capitol Singapore, premier lifestyle shopping and dining destination Capitol Retail, and the iconic Capitol Theatre. Internationally acclaimed and award-winning architectural firm Richard Meier & Partners Architects helms Capitol Singapore’s vision of creating an icon that is respectful of its distinguished past, yet relevant to the future.
ION Orchard Christmas 2013 – Mistletoe Magic
MediaCorp MeRadio.sg
MeRadio.sg is MediaCorp’s brand new music portal created exclusively for music lovers. Stay connected to current happenings in the music scenes with our cherry-picked music reviews, features, gig guides and more!
Bold & Beautiful Global
ION Orchard 5th Anniversary
Fronting the mall’s 5th foray into this cherished annual affair is a quirky and unconventional series of visuals featuring impeccably dressed bodies. The number 5 serves to acquaint its audience with the number of years ION has successfully retained its inimitable disposition. One would be reminded with this series of visuals of how the mall has evolved with splendour through its last 5 years of being, whilst retaining its ability to bring its shoppers the thrill of being in style.
SKIN INC – Age-Revival Stem Cell Serum Launch Ad
MediaCorp MeRadio.sg
MeRadio.sg is MediaCorp’s brand new music portal created exclusively for music lovers. Stay connected to current happenings in the music scenes with our cherry-picked music reviews, features, gig guides and more!
Double Chin Food Services
Double Chin is a supplier in the fresh-frozen seafood business with a specialty in prawns. Their ability to source the best prawns at the best prices is what makes us different.
SKIN INC – Encapsulated Serum Launch Ad
SKIN INC Name Cards
SKIN INC Pure Repair Dew Launch Ad
MediaCorp Saving Gaia 2013
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
A series of print ads urging everyone to make a change by lending a helping hand to help restore our land. Using hand prints painting of nature by little boys and girls to remind us that there are many things our hands can do to preserve mother nature.
The ‘Save my World’ music video featuring the cast from ‘Ah Boyz to Men’ resonated well with people of all ages. Up to date its has garnered more than half a million views on social media platform.
View the MV https://www.youtube.com/watch?v=rCoxOMp8XJs
SKIN INC – Men Series
SKIN INC – “Skin Loves It”
ION Orchard Christmas 2013
With a twist, we planted a revamp on this age-old festive ritual and turned tradition into trend, transforming what was just a plant that grew on willows into our best holiday accessory yet. Sporting a mistletoe in her hair, our model coyly simpers whilst between two besotted gentlemen. Like the mall, her allure and magnetism is no stranger to the spotlight. As pleasant as it is to find love beneath a mistletoe, the trendsetter in us didn’t want to wait until we saw one to be kissed.
SKIN INC – NYNY ‘Glam Like A Star’ Set
Gift of Love – SK Jewellery 999 Pure Gold Ang Pow – Starring Jeanette Aw – With the welcoming of an auspicious lunar new year comes a heartwarming story of familial gratitude.
SKIN INC – Optimizer Voyage Ad
SKIN INC – Essentials
MediaCorp Saving Gaia 2014
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
This special year, we gave the popular tune a contemporary voice and a hip new tempo, bringing forth green messages of earth saving with a series of adorably animated character.
View the MV https://www.youtube.com/watch?v=B6f80kXG-ck
SKIN INC – Celebrate Uniqueness Ad
SKIN INC – Newborn Skin Launch Ad
SKIN INC – Age-Revival Stem Cell Serum
ION Orchard GSS 2014
Once a year, the shopping frenzy gets more manic. It’s none other than the Great Singapore Sale, where irresistible bargains bring out the predatorial instincts of the savvy shopper. But yet the ION Orchard ‘hunter’ (represented by the ravishingly relaxed model) appears unmoved by the fracas, surrounded by her glamorous hunting dogs, holding on to her prized buy. That’s because she knows that ION Orchard has curated all the best bargains for her without having to join in the mad hunt out there.
SKIN INC – Skin-Revival Infusion Cream
SKIN INC – ‘Get Glowin’ Christmas Set
Kings Park @ Nusajaya
Kings Park is a premier freehold industrial park in Nusajaya which is one of the key drivers of Iskandar Malaysia – a strategic and important special economic zone located in Johor, Malaysia.
Skin Inc – Stem Cell Eye
Goodwill Apparel
SKIN INC – Pure UV Protect Launch Ad
3 decades in the industry have seen Terrence’s creative and advertising works with some of the biggest brands in the country make headlines, garnering over 400 prestigious accolades worldwide from Cannes, D&AD, One Show, Adfest, EFFIES and London International, just to name a few. Lauded as IAS’ Hall of Fame CD of the Year in 2008 and one of Singapore’s most influential CDs for 8 years, Terrence continues to blaze new trails as the chief creative officer and founder of creative hotshop, ICE INC. He’s worked at some of the most regarded agencies in the region: Saatchi & Saatchi, DMB&B Singapore and Hong Kong, Fong Haque & Soh, Ogilvy, TBWA, BBDO, 10AM, M&C Saatchi and DDB.
At ICE, Terrence and his team believe in building affinity between brand and consumer by harnessing the power of breakthrough imagery and making the results of his campaigns more than just a product of effective visuals — each is a lovemark. As a creative, Terrence looks beyond mere objectives for key insights that would aid him in developing a creative idea. His passion for creative work is shown through his willingness in understanding interests of both client and consumer, not just his own.
From Singapore Air Force to ION Orchard and Robinsons Singapore, one major ad campaign to another in the last 30 years have seen Terrence’s unfailing attention to detail and sky-high standards soar and deliver. His right to this recognition is a deserved one, as anyone who has had the good fortune of working with him will let you know. His awarded achievements and notably successful campaigns are almost uncountable when combined, but it wouldn’t take one more than a day of work with Terrence to well explain why.
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With two decades of experience building brand programs and integrated campaigns, Daniel's innate love for branding and keen eye for design has allowed him to lead many regional and global brand-centric projects. Having cut his teeth in the design and digital worlds — from OgilvyOne, Tribal DDB, Havas (previously EuroRSCG) & Qube Studio, he has conceived and produced integrated work with the most awarded agencies in Singapore. In these roles, he was responsible for overseeing the day-to-day operations, driving client relationships, and guiding the work for some of the world’s best-known companies & brands to deliver an eclectic body of work. As a graphic designer, he brings with him brand, digital and advertising expertise with a distinct aesthetic eye.
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