Crafting Master-pieces for your Brand

Advertising Campaign / concept / key Visual for ION Orchard retail mall.

About Us

ICE INC was founded in 2010 with a simple but powerful philosophy: a visually driven approach to branding and advertising is a strategic advantage.

Immersed in the ever-evolving world of art and fashion, we stay ahead of the curve – spotting trends as they emerge and, at times, setting them ourselves. We believe in beautiful breakthroughs: where sharp insight meets aesthetic mastery to create bold, unforgettable ideas.

Our strength lies in crafting tailored, innovative solutions for every client. From brand strategy to product design, across print, digital, and experiential platforms – we bring vision to life with clarity and style.

Led by award-winning Creative Director Terrence Tan, ICE INC is powered by a multidisciplinary team of creatives spanning brand consultancy, design, advertising, and photography. Together, we collaborate on projects both local and international, always pushing boundaries and delivering work that stands out.

Advertising Campaign / concept / key Visual for a radio station

Our Services

Brand Identity Design

We build distinctive brand identities that speak with clarity and style. From logos to tone of voice, every element is crafted to reflect your brand’s essence and ambition.

Packaging Design

We design packaging that stands out on the shelf and tells your story at a glance. From structure to shelf appeal, we balance form, function, and brand personality.

Advertising Campaign

We create visually arresting campaigns that cut through the noise. From concept to execution, each idea is rooted in insight and tailored for impact across platforms.

Marketing Collaterals Design

From brochures to POS materials, we turn marketing tools into brand-building assets. Every piece is designed for consistency, clarity, and visual appeal.

Visual Assets and Art Direction

We craft scroll-stopping visual assets that elevate your brand across digital and print. From product mockups to social content, we ensure every detail works hard for your brand.

Photography and Videography

Our in-house team produces striking imagery and motion content that brings your brand to life. From styled stills to cinematic video, we shoot with purpose and precision.

Christmas campaign /concept for a high end luxury car distributor

Our Crafts

From concept to creation, our work blends strategy with visual artistry. Whether it’s building a brand from the ground up or crafting a standout campaign, every project is a reflection of our commitment to excellence. Explore our portfolio spanning brand identity, packaging, marketing collaterals, advertising, visual assets, photography, and videography.

A.I. Generative Assets

Advertising Campaign

Brand Identity Design

Marketing Collaterals Design

Packaging Design

Visual Assets Creation and Art Direction

In a world that scrolls fast, we create visuals that make people stop, feel, and remember.

Social media assets creation for an international skincare brand
Social media assets creation for an international skincare brand - Christmas

Where science meets skin, we craft the visuals that glow.

Marketing content for an international skincare brand.
Marketing content for an international skincare brand.
Social and Marketing content for an international skincare brand.
Social and Marketing content for an international skincare brand.
Social and Marketing content for an international skincare brand - Christmas
Social and Marketing content for an international skincare brand.
Social and Marketing content for an international skincare brand.
Social and Marketing content for an international skincare brand.
Social and Marketing content for an international skincare brand.
Social and Marketing content for an international skincare brand.

Photography and Videography

Videography + TVC

BEAUTEX - There’s always a reason for Beautex.

ME@OUE - Knives

MediaCorp MeRadio - Music Revolution

CAPITALAND MALLS - Fashion Friday

CAPITALAND MALLS - Spend and Win Big!

MediaCorp - Saving Gaia

SK Jewellery - Wish Upon a Scarlet Christmas

SK JEWELLERY - 999 Pure Gold

CAPITALAND MALLS - Fashion Friday

MediaCorp - Saving Gaia

MediaCorp - GOLD 90.5FM

BEAUTEX - There’s always a reason for Beautex.

ME@OUE - Affairs

SK JEWELLERY - Dancing Star

CAPITALAND MALLS - Fashion Friday

MediaCorp - Saving Gaia

MediaCorp - Saving Gaia

ME@OUE - Cut!

CLASS 95FM - 95% Class

Our Partners

ASTON MARTIN
Hair Consultants logo design
Brand identity design
Filorga Laboratories logo with black and white design
Logo of the Jazz Association Singapore featuring a stylized piano keyboard with colored keys and the text 'Jazz Association Singapore'.
Brand identity design
Ion Orchard logo in purple and black colors.
Logo of the Central Singapore Community Development Council with a pink heart inside a pink C and the organization's name in pink text.
Beaultx logo in pink cursive font with a black background.
Capital Land logo with a red dot above the letter 'i' and a green curved line underneath.
Brand identity design for a food product
Brand identity design for a celebrity chef
Logo for JQ Global PTE Ltd featuring stylized letters J and Q with the company name beneath
Logo of Jurong Cold Store featuring a stylized thermometer with a blue and green color scheme.
Black background with the word LOGOS in gray, capital letters.
Leonica Jack Trichology logo with black background
OCBC Bank logo with red circular icon and red text on a white background.
LIXIL logo in orange and black text
Meat Affair logo with red and black text and a fork, knife, and spatula icon
Logo for PARKROYAL on Kitchener Road in Singapore
Palfinger logo with yellow and black design on a black background.
Logo with Chinese characters, text 'Tiong Lian,' and a red seal with white text.
Logo with stylized text 'XZQT' and a circular design element
Sichuan Dou Hua Restaurant sign with Chinese characters and English text.
Ballet dancer in a black leotard performing a pose with flowers floating around her against a gray background.

Let’s Work Together

Ready to elevate your brand? Reach out today to schedule a free consultation – no strings attached.

Follow Us On Social

A woman with black hair styled in a dramatic, large hairdo, flanked by two black cats, with a high-fashion black outfit and dramatic makeup, in a monochrome photo.