ICE INC IS LED BY AWARD-WINNING CREATIVE DIRECTOR, TERRENCE TAN. THE TEAM COMES FROM AN ECLECTIC MIX OF DISCIPLINES, FROM BRAND CONSULTANCY, DESIGN, ADVERTISING & PHOTOGRAPHY — ALL WORKING IN CREATIVE COLLABORATION ON LOCAL & INTERNATIONAL PROJECTS.
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WE BELIEVE IN BEAUTIFUL BREAKTHROUGHS: CUTTING INSIGHTS AND AESTHETIC MASTERY COMING TOGETHER TO CREATE MEMORABLE IDEAS. WE SEARCH FOR INNOVATION AND TAILORED SOLUTIONS IN RESPONSE TO THE DIFFERENT NEEDS OF OUR CLIENTS. THE WORK WE PRODUCE IS INFORMED BY STRATEGIC COMMUNICATION & DESIGN SOLUTIONS THAT ARE UNDERPINNED BY CONCEPTUAL THINKING, A METICULOUS ATTENTION TO DETAILS WITH INNOVATIVE PRODUCTION.
ICE INC WAS FORMED IN 2010 WITH THE PHILOSOPHY THAT A VISUAL FOCUSED APPROACH TO ADVERTISING & BRANDS IS A STRATEGIC OPPORTUNITY TO BUILD A BRAND.
—
OUR CONSTANT IMMERSION IN THE VISUAL-DRIVEN WORLD OF ART AND FASHION PUTS US IN A POSITION TO IDENTIFY TRENDS RIGHT AS THEY DEVELOP AND, IN SOME CASES, CREATE TRENDS.
-
Beautex TVC12th Aug 2022,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_mediaBeautex TVC—
-
ME Book Design23rd Jan 2021
ME Book Design
,DESIGN,,Design
![Book ME2]()
ME Book Design— -
ME Book Design23rd Jan 2021
ME Book Design
,DESIGN,,Design
ME Book Design— -
Si Chuan Dou Hua – Soul Organic23rd Jan 2021
Si Chuan Dou Hua – Soul Organic
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Si Chuan Dou Hua – Soul Organic— -
Transient Passages Book Design23rd Jan 2021,DESIGN,,Design
Transient Passages Book Design— -
CapitaLand Fashion Friday 20216th Jan 2021
CapitaLand Fashion Friday 2021
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
CapitaLand Fashion Friday 2021— -
Fast East Malls Christmas 20206th Jan 2021
Far East Malls Christmas 2020 Campaign
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Fast East Malls Christmas 2020— -
CapitaLand Fashion Friday 20206th Jan 2021
CapitaLand Fashion Friday 2020
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
CapitaLand Fashion Friday 2020— -
Sichuan Dou Hua Vegetable Forward Promotion26th Aug 2020,CAMPAIGNS,KEY_VISUAL,SOCIAL_MEDIA,,Campaigns – Key_visual – Social_media
Sichuan Dou Hua Vegetable Forward Promotion— -
Sichuan Dou Hua River Prawn Promotion26th Aug 2020,CAMPAIGNS,KEY_VISUAL,SOCIAL_MEDIA,Photography,,Campaigns – Key_visual – Social_media – Photography
Sichuan Dou Hua River Prawn Promotion— -
SKIN INC – MDD of Uplight26th Aug 2020,CAMPAIGNS,KEY_VISUAL,SOCIAL_MEDIA,,Campaigns – Key_visual – Social_media
SKIN INC – MDD of Uplight— -
Orchard Central Christmas 20193rd Dec 2019,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Orchard Central Christmas 2019— -
Far East Malls Christmas 20193rd Dec 2019,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Far East Malls Christmas 2019— -
Skin Inc ‘Lines Be Gone’3rd May 2020,PACKAGING,,Packaging
Skin Inc ‘Lines Be Gone’— -
Skin Inc Serum Glow Filter3rd May 2020
Skin Inc Serum Glow Filter
,PACKAGING,,Packaging
Skin Inc Serum Glow Filter— -
Beijing 101 Brand Identity9th May 2020,DESIGN,,Design
Beijing 101 Brand Identity— -
Aston Martin Christmas 201521st Jan 2016
Everyone has a wishlist. What’s yours?
,KEY_VISUAL,,Key_visual
Aston Martin Christmas 2015— -
Skin Inc Christmas 2019 KV4th Dec 2019,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Skin Inc Christmas 2019 KV— -
CapitaLnd Spend & Win Big Draw 2020-216th Jan 2021
CapitaLand Spend & Win Big Draw 2020-21
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
CapitaLnd Spend & Win Big Draw 2020-21— -
SKIN INC ENCAPSULATED SERUMS8th Jun 2019
,PACKAGING,,Packaging
SKIN INC ENCAPSULATED SERUMS— -
Audemars Piguet Calendar 201828th Feb 2018,DESIGN,,Design
Audemars Piguet Calendar 2018— -
ION+ REWARDS LOYALTY PROGRAM 2019 KEY VISUAL8th Jun 2019,KEY_VISUAL,SOCIAL_MEDIA,,Key_visual – Social_media
ION+ REWARDS LOYALTY PROGRAM 2019 KEY VISUAL— -
LION CITY YOUTH JAZZ FESTIVAL 2019 PROGRAMME BOOKLET8th Jun 2019,DESIGN,,Design
LION CITY YOUTH JAZZ FESTIVAL 2019 PROGRAMME BOOKLET— -
FAR EAST MALLS CHRISTMAS 201824th Jan 2019
JOY • LOVE • THANKS
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
FAR EAST MALLS CHRISTMAS 2018— -
ION Orchard Fashion Season 201421st Jun 2015
ION Orchard Fashion Season 2014
Decked in placidity and shades of spring, ION’s ethereal maiden of the season lies delicately amidst luxuriant flora. Likening the mall’s elevated presence to a metropolitan oasis, one could expect to lose oneself and be held spellbound by the mall’s captivating collections for the season.
,KEY_VISUAL,,Key_visualOutdoor,Print,Web
ION Orchard Fashion Season 2014— -
ASTON MARTIN CHRISTMAS 201728th Feb 2018,KEY_VISUAL,,Key_visual
ASTON MARTIN CHRISTMAS 2017— -
Gold 905- Feel Young Again1st Jul 2017
GOLD 905 is an English radio station of Mediacorp in Singapore. It broadcasts classic hits from the 1980s and 1990s. Their DJs include Brian Richmond, who has more than 40 years of experience in the radio industry. It is one of the nation’s oldest stations.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Gold 905- Feel Young Again— -
ION Orchard X’mas 201421st Jun 2015
ION Orchard Christmas 2014
It’s the most wonderful time of the year, and rightfully so. Christmas is the season that brings sweet joy to the young and old. And most of us would wish that this jolly season would never end. To capture the essence of this message, ION Orchard decks itself with a sugar overload of red-and-white candy canes. With so much goodies planned in-mall, the ION Orchard shopper is in for a real sweet treat that will bring everlasting joy.
,CAMPAIGNS,KEY_VISUAL,ACTIVATION,,Campaigns – Key_visual – ActivationBooth,Branding,Namecards
ION Orchard X’mas 2014— -
ION Orchard GSS 201321st Jun 2015
ION Orchard GSS 2013
Perched atop a high chair, our model holds on to her prized possession, a clutch in crimson red, cool and collected as she looks beneath her throne at an army of raging felines. Similarly, the ION shopper would be as composed, knowing of the wide array of deals which awaits her; that there is no need for her to claw her way through any womanish lunacy for a worthy bargain.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visualBranding,Print,Strategy
ION Orchard GSS 2013— -
ION Orchard Fashion Season 201318th Jun 2015
ION Orchard Fashion Season 2013
Amidst a bed of lush greenery lies our model. She is poised, lightly accessorized and in a relaxed posture. Her unmistakable allure draws to her side fauna in origami form, sporting the season’s best loved patterns and colours. The world of fleeting conventions is a wild one, but where ION Orchard stands is a sanctuary for tasteful and effortless purveyors.
,KEY_VISUAL,,Key_visualPackaging,Print,Web
ION Orchard Fashion Season 2013— -
Skin Inc MDD of Armour3rd May 2020
Skin Inc MDD of Armour
,PACKAGING,,Packaging
Skin Inc MDD of Armour— -
ION Orchard CNY 201518th Jun 2015
ION Orchard CNY 2015
The ushering in of every Lunar New Year brings with it all the auspicious tidings of good fortune and prosperity. No expense is spared in the celebrations and abundance is always welcomed. In keeping with its stature and high fashion allure, two new-generation models are coiffured with golden horns and surrounded by opulent chinoiserie chicness, as they await to usher in the year of the Golden Goat in modern regal splendour.
,KEY_VISUAL,,Key_visualOutdoors,Print,Web
ION Orchard CNY 2015— -
Aston Martin Christmas 201626th Mar 2017,KEY_VISUAL,DESIGN,,Key_visual – Design
Aston Martin Christmas 2016— -
Skin Inc Beauty Jelly Dose3rd May 2020,PACKAGING,,Packaging
Skin Inc Beauty Jelly Dose— -
Derma-Rx Brand Identity9th May 2020,DESIGN,,Design
Derma-Rx Brand Identity— -
Soo Kee Brilliant Rose Bridal Collection10th Jul 2015
Soo Kee Jewellery – Brilliant Rose Bridal Collection
An utterly romantic composition for Soo Kee’s Brilliant Rose Bridal Collection, intertwining Paris and love; eternal inspirations of romance.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![Soo Kee Ad 2]()
![Soo Kee Brillaint Rose 2]()
![Soo Kee Brillaint Rose-Eternal Love]()
Soo Kee Brilliant Rose Bridal Collection— -
SK Jewellery – Dancing Diamond10th Jul 2015
Not everyone of us are born dancers, but every heart beats its own rhythm and no star can move to that better than a SK dancing diamond and its wearer knows how.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![SK Jewellery-PRINT 2]()
![https://player.vimeo.com/video/134105718]()
![https://player.vimeo.com/video/134105719]()
![https://player.vimeo.com/video/134105717]()
![https://player.vimeo.com/video/134105716]()
SK Jewellery – Dancing Diamond— -
Mediacorp Saving Gaia 20171st Jul 2017
Mediacorp started its first Saving Gaia corporate initiative in 2007 with a documentary series on Channel NewsAsia. This initiative serves to create the awareness of saving mother earth, encouraging more people to be environmentally conscious.
Today, this initiative has grown into a month-long multiplatform and multi-faceted campaign which has become synonymous with environmental awareness and going green.
A month-long advertising campaign encompassing TV commercial, print ads, radio and outdoor posters is planned every June to create awareness of the green initiative.The ‘Save my World’ music video was launched in 2012 and resonated well with people of all ages. In 2016, Mediacorp celebrities including Jayley Woo, Desmond Tan and Vernetta Lopez have lent their voices to the new animated music video as animal characters.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Mediacorp Saving Gaia 2017— -
Si Chuan Dou Hua Restaurant21st Jan 2016
Toss to New Heights of Prosperity
with Premium Truffle Yusheng
,KEY_VISUAL,,Key_visual
Si Chuan Dou Hua Restaurant— -
SK Jewellery – A Charming Christmas3rd Jul 2017,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – A Charming Christmas— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
ION+ Rewards28th Feb 2018,KEY_VISUAL,,Key_visual
ION+ Rewards— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Si Chuan Dou Hua CNY Brochure 201828th Feb 2018,DESIGN,,Design
Si Chuan Dou Hua CNY Brochure 2018— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Soo Kee Jewellery- Collection De Fleur21st Jun 2015
Soo Kee Jewellery – Collection De Fleur
Glowing with love for Paris, the city of light, Soo Kee’s Collection De Fleur will win you over at first sight.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![Soo Kee Ad 2]()
Soo Kee Jewellery- Collection De Fleur— -
ION+ Rewards Program – ION Privi28th Feb 2018,KEY_VISUAL,,Key_visual
![ION+ REWARDS 2]()
ION+ Rewards Program – ION Privi— -
Skin Inc Limited Edition My Daily Dose26th Mar 2017
Inspired by the timeless movie Disney’s Beauty and the Beast, Skin Inc’s Limited Edition Beauty and the Beast Get Glowin’ kit is a unique brightening serum formulated with three Skin Inc serums that allows any woman to be her own beauty specialist.
,DESIGN,PACKAGING,,Design – Packaging
Skin Inc Limited Edition My Daily Dose— -
TPC Brand Identity26th Mar 2017
Brand Identity for Tanjong Pagar Centre retail mall. Six levels of retail space that bring together a well-curated mix of unique F&B and retail options, including revolutionary dining concepts, conveniences, and premium wellness and lifestyle offerings.
,DESIGN,,Design
TPC Brand Identity— -
Skin Inc Recovery Kit – Armour for your skin7th Feb 2017,PACKAGING,,Packaging
Skin Inc Recovery Kit – Armour for your skin— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Si Chuan Dou Hua Fugu Promotion Direct Mail7th Feb 2017
Challenging culinary conventions once again, Si Chuan Dou Hua Restaurant reinvents a Japanese delicacy – Fugu (Japanese blowfish), in a variety of Sichuan, Cantonese and dim sum dishes. Wrap up the year on a culinary high and join us for a gastronomic adventure!
,DESIGN,,Design
Si Chuan Dou Hua Fugu Promotion Direct Mail— -
Nesture Bird’s Nest30th Dec 2016,PACKAGING,,Packaging
Nesture Bird’s Nest— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Aston Martin 2015 Christmas Card21st Jan 2016,DESIGN,,Design
Aston Martin 2015 Christmas Card— -
Tanjong Pagar Centre Brand Identity30th Dec 2016,DESIGN,,Design
Tanjong Pagar Centre Brand Identity— -
Skin Inc Serum UV Moisturiser3rd May 2020,PACKAGING,,Packaging
Skin Inc Serum UV Moisturiser— -
SKIN INC – My Daily Dose26th Jul 2015
SKIN INC – My Daily Dose
,PACKAGING,,Packaging
SKIN INC – My Daily Dose— -
Mediacorp Saving Gaia 20156th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
![https://player.vimeo.com/video/134382337]()
Mediacorp Saving Gaia 2015— -
ION Fashion Garden 201530th Jul 2015
ION Fashion Garden 2015 –
From 10 April to 3 May 2015, ION2 was transformed into a Spring oasis with the ION Orchard Fashion Garden. Its piece de resistance was the first-ever butterfly house, a captivating enclosed domed installation. It was an enchanting experience for all who enter the magical winged world of live butterflies in vibrant colours and patterns. Different species of butterflies were flown in from different region and house in a self-contained habitat that include over 30 live flower and plant species. Visitors can catch the butterflies feeding in flight, or at rest amidst the plants, animal topriaries, and water feature in the dome daily between 11.00am-9.00pm.
,CAMPAIGNS,ACTIVATION,DESIGN,,Campaigns – Activation – Design
ION Fashion Garden 2015— -
SKIN INC– Age-Revival Stem Cell Serum Box Set26th Jul 2015
SKIN INC – Age-Revival Stem Cell Serum Box Set
,PACKAGING,,Packaging
SKIN INC– Age-Revival Stem Cell Serum Box Set— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
![Photography 8]()
![Photography 9]()
![Photography 10]()
![Photography 11]()
![Photography 12]()
Nesture Bird’s Nest— -
SK Jewellery – Wish Upon A Scarlet Christmas10th Oct 2015
Her warmth is disarming. She is as gracious as she is dazzling. Find out what makes the SK Girl’s heart dance in this charmingly animated tale of luminous events.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
![SK Jewellery Shooting Star Preview Image]()
SK Jewellery – Wish Upon A Scarlet Christmas— -
MediaCorp Saving Gaia 201210th Jul 2015
MediaCorp Saving Gaia 2012
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
A series of print ads emphasize the need to protect mother earth not just for ourselves but our children’s children.
The ‘Save My World’ music video featuring 30 students aged 8 to 11 resonated well with people of all ages. Up to date its has garnered more than one million views on social media platform.
View the music video
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![Saving Gaia 2012-PRINT 2]()
![Saving Gaia 2012 Music Video]()
MediaCorp Saving Gaia 2012— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
MediaCorp Celebrates Women9th Aug 2015,CAMPAIGNS,FILM_&_DIGITAL,SOCIAL_MEDIA,,Campaigns – Film_&_digital – Social_media
![https://player.vimeo.com/video/135674810]()
MediaCorp Celebrates Women— -
ME@OUE – Affair13th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
ME@OUE – Affair— -
Rapport Services Brand Identity9th Jul 2015
Rapport
An independent Singapore based research and consultancy business operating since 1985. The firm provides customised research, competitive intelligence and communications research. It works with a team of strategic planners to provide market insights, positioning, branding and brand refresh, focusing on Singapore SMEs.
,DESIGN,,Design
Rapport Services Brand Identity— -
Class 956th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Class 95— -
SKIN INC – My Daily Dose26th Jul 2015
SKIN INC – My Daily Dose
,PACKAGING,,Packaging
SKIN INC – My Daily Dose— -
Me@OUE – Cut13th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Me@OUE – Cut— -
SK Jewellery – Wish Upon A Scarlet Christmas10th Oct 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Wish Upon A Scarlet Christmas— -
Nature Bird’s Nest3rd Jul 2017,Photography,,Photography
Nature Bird’s Nest— -
Me@OUE – Knives13th Aug 2015
Kno=
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Me@OUE – Knives— -
Saving Gaia 201413th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Saving Gaia 2014— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
SK Jewellery – Dancing Diamond13th Aug 2015
Not everyone of us are born dancers, but every heart beats its own rhythm and no star can move to that better than a SK dancing diamond and its wearer knows how.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Dancing Diamond— -
ION Orchard GSS 201521st Jun 2015
ION Orchard GSS 2015
A season of manic pursuits commences. Royally flushed, our model poses with a sea of monochromatically clad mannequins; apparel of choice and possible possession of the near future in tow. In comparison, she appears sensual, alive and outstanding; an illusive representation of the astute ION Orchard shopper who knows best where to go for immaculate selections that leaves no room for uncertainty.
,KEY_VISUAL,,Key_visualBooth,Print,Strategy
ION Orchard GSS 2015— -
SKIN INC – ‘Give Me More’ Christmas Set26th Jul 2015
SKIN INC – ‘Give Me More’ Christmas Set
,PACKAGING,,Packaging
SKIN INC – ‘Give Me More’ Christmas Set— -
SKIN INC Pure Revival Peel Launch Ad26th Jul 2015
SKIN INC – Pure Revival Peel Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Pure Revival Peel Launch Ad— -
Chinatown Point5th Aug 2015
Moving forward with an overhaul, we decided to pay tribute to the mall’s positioning as an oriental landmark by marrying both modernity and Chinese culture in this series of print ads, memorably construing it’s revamp in image and tenant mix as an all-rounded evolution.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![CHINATOWN POINT – Food and Beverages]()
![CHINATOWN POINT – Travel]()
![CHINATOWN POINT – Lifestyle and Services]()
Chinatown Point— -
ION Orchard Fashion Season 201521st Jun 2015
ION Orchard Fashion Season 2015
The allure of Spring is unmistakable. It is a season that springs forth new beginnings. Flowers are in full bloom, setting the perfect stage for the launch of a new fashion season at ION Orchard. Embodying the essence of Spring, our model looks as one with the lush greenery, like a vision of a ravishing Spring blossom as butterflies gravitate to her irresistible charm. Spring is also the perfect springboard to launch ION Orchard’s new, statement-making “I Am” brand campaign.
,CAMPAIGNS,KEY_VISUAL,ACTIVATION,,Campaigns – Key_visual – ActivationBranding,Outdoors,Print
ION Orchard Fashion Season 2015— -
IONgraphy 201330th Jul 2015
IONgraphy 2013
IONgraphy – an online collection of beautiful and inspiring images taken by shoppers in ION Orchard. Shoppers uploaded their photos onto IONgraphy via Instagram and Twitter with the hashtag #IONgraphy or through ION Orchard Facebook page (www.facebook.com/IONOrchard).
Every month, one photo was selected as the winning entry and the photographer won $200 worth of ION Orchard vouchers.
As a lasting memory, all winning photos were displayed at the ION Art Gallery in February 2014.
ION Orchard is where moments become memories.
,ACTIVATION,,Activation
IONgraphy 2013— -
SKIN INC – Get Glowin’ Brightening Mask26th Jul 2015
SKIN INC – Get Glowin’ Brightening Mask
,PACKAGING,,Packaging
SKIN INC – Get Glowin’ Brightening Mask— -
ION Orchard Christmas 201530th Jul 2015
ION Orchard Christmas 2015
,ACTIVATION,,Activation
ION Orchard Christmas 2015— -
Soo Kee Jewellery Bridal Brochure6th Aug 2015
Soo Kee Jewellery Bridal Brochure
Soo Kee Jewellery is a leading premier jeweller, recognised for its unmistakable craftsmanship, design and most exclusive range of diamonds and precious gems – most notably the Brilliant Rose Collection.
,DESIGN,,Design
Soo Kee Jewellery Bridal Brochure— -
SKIN INC Snow White Mask Launch Ad26th Jul 2015
SKIN INC – Snow White Mask Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Snow White Mask Launch Ad— -
ION Orchard CNY 201418th Jun 2015
ION Orchard CNY 2014
Deriving inspiration from the horse being the 7th animal in the Chinese zodiacal cycle and a theologically ancient saying of “ the handsome white horse and its prince”, ION decided for the first time to have a suave, handsome male model represent the mall. A breakthrough from a sea of mostly-female editorial conventions, the ION model for the lunar new year of the horse stands chivalrous in appearance alongside the gallant creature. Together, the duo are a dapper sight to behold.
,KEY_VISUAL,,Key_visualBooth,Namecards,Print
ION Orchard CNY 2014— -
ION Orchard Christmas 201330th Jul 2015
ION Orchard Christmas 2013 In-mall Decor – Kiss under a Mistletoe
,CAMPAIGNS,ACTIVATION,DESIGN,,Campaigns – Activation – Design
ION Orchard Christmas 2013— -
SK Jewellery – Wish Upon A Scarlet Christmas10th Oct 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Wish Upon A Scarlet Christmas— -
SKIN INC – Limited Edition MDD26th Jul 2015
SKIN INC – Limited Edition My Daily Dose
,PACKAGING,,Packaging
SKIN INC – Limited Edition MDD— -
SKIN INC Get Glowin’ Brightening Mask Launch Ad26th Jul 2015
SKIN INC – Get Glowin’ Brightening Mask Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Get Glowin’ Brightening Mask Launch Ad— -
Capitol Piazza Retail Brochure6th Aug 2015
Capitol Piazza Retail Brochure
Set in the heart of Singapore’s downtown Civic District and surrounded by significant historic landmarks, Capitol Singapore is the city’s first ever integrated luxury lifestyle development with an unrivalled location and spectacular views. The development comprises of the luxurious Eden Residences Capitol, six-star hotel The Patina, Capitol Singapore, premier lifestyle shopping and dining destination Capitol Retail, and the iconic Capitol Theatre. Internationally acclaimed and award-winning architectural firm Richard Meier & Partners Architects helms Capitol Singapore’s vision of creating an icon that is respectful of its distinguished past, yet relevant to the future.
,DESIGN,,Design
Capitol Piazza Retail Brochure— -
ION Orchard Christmas 201330th Jul 2015
ION Orchard Christmas 2013 – Mistletoe Magic
,CAMPAIGNS,ACTIVATION,DESIGN,,Campaigns – Activation – Design
ION Orchard Christmas 2013— -
MediaCorp MeRadio.sg6th Aug 2015
MediaCorp MeRadio.sg
MeRadio.sg is MediaCorp’s brand new music portal created exclusively for music lovers. Stay connected to current happenings in the music scenes with our cherry-picked music reviews, features, gig guides and more!
,KEY_VISUAL,,Key_visual
![https://player.vimeo.com/video/135735735]()
MediaCorp MeRadio.sg— -
Bold & Beautiful Global Brand Identity9th Jul 2015
Bold & Beautiful Global
,DESIGN,,Design
Bold & Beautiful Global Brand Identity— -
ION Orchard 5th Anniversary18th Jun 2015
ION Orchard 5th Anniversary
Fronting the mall’s 5th foray into this cherished annual affair is a quirky and unconventional series of visuals featuring impeccably dressed bodies. The number 5 serves to acquaint its audience with the number of years ION has successfully retained its inimitable disposition. One would be reminded with this series of visuals of how the mall has evolved with splendour through its last 5 years of being, whilst retaining its ability to bring its shoppers the thrill of being in style.
,KEY_VISUAL,,Key_visualPrint
ION Orchard 5th Anniversary— -
SKIN INC Age-Revival Stem Cell serum Launch Ad26th Jul 2015
SKIN INC – Age-Revival Stem Cell Serum Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Age-Revival Stem Cell serum Launch Ad— -
SK Jewellery – Wish Upon A Scarlet Christmas10th Oct 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Wish Upon A Scarlet Christmas— -
MediaCorp MeRadio.sg13th Aug 2015
MediaCorp MeRadio.sg
MeRadio.sg is MediaCorp’s brand new music portal created exclusively for music lovers. Stay connected to current happenings in the music scenes with our cherry-picked music reviews, features, gig guides and more!
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
MediaCorp MeRadio.sg— -
Double Chin Food Services9th Jul 2015
Double Chin Food Services
Double Chin is a supplier in the fresh-frozen seafood business with a specialty in prawns. Their ability to source the best prawns at the best prices is what makes us different.
,DESIGN,,Design
Double Chin Food Services— -
SKIN INC Encapsulated Serum Launch Ad26th Jul 2015
SKIN INC – Encapsulated Serum Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Encapsulated Serum Launch Ad— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
SKIN INC Name Cards26th Jul 2015
SKIN INC Name Cards
,DESIGN,,Design
SKIN INC Name Cards— -
SKIN INC Pure Repair Dew Launch Ad26th Jul 2015
SKIN INC Pure Repair Dew Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Pure Repair Dew Launch Ad— -
MediaCorp Saving Gaia 201324th Jul 2015
MediaCorp Saving Gaia 2013
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
A series of print ads urging everyone to make a change by lending a helping hand to help restore our land. Using hand prints painting of nature by little boys and girls to remind us that there are many things our hands can do to preserve mother nature.
The ‘Save my World’ music video featuring the cast from ‘Ah Boyz to Men’ resonated well with people of all ages. Up to date its has garnered more than half a million views on social media platform.
View the MV https://www.youtube.com/watch?v=rCoxOMp8XJs
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![Saving Gaia 2013-PRINT 2]()
MediaCorp Saving Gaia 2013— -
SKIN INC – Men Series26th Jul 2015
SKIN INC – Men Series
,PACKAGING,,Packaging
SKIN INC – Men Series— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Bains Bakers – Kueh Lapis9th Jul 2015,DESIGN,PACKAGING,,Design – Packaging
Bains Bakers – Kueh Lapis— -
SKIN INC “Skin Loves It”26th Jul 2015
SKIN INC – “Skin Loves It”
,KEY_VISUAL,,Key_visual
SKIN INC “Skin Loves It”— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
ION Orchard X’mas 201321st Jun 2015
ION Orchard Christmas 2013
With a twist, we planted a revamp on this age-old festive ritual and turned tradition into trend, transforming what was just a plant that grew on willows into our best holiday accessory yet. Sporting a mistletoe in her hair, our model coyly simpers whilst between two besotted gentlemen. Like the mall, her allure and magnetism is no stranger to the spotlight. As pleasant as it is to find love beneath a mistletoe, the trendsetter in us didn’t want to wait until we saw one to be kissed.
,KEY_VISUAL,,Key_visualBranding,Packaging,Web
ION Orchard X’mas 2013— -
SKIN INC – New Year New You26th Jul 2015
SKIN INC – NYNY ‘Glam Like A Star’ Set
,PACKAGING,,Packaging
SKIN INC – New Year New You— -
SK Jewellery – Pure Gold Gold Ang Pow13th Aug 2015
Gift of Love – SK Jewellery 999 Pure Gold Ang Pow – Starring Jeanette Aw – With the welcoming of an auspicious lunar new year comes a heartwarming story of familial gratitude.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Pure Gold Gold Ang Pow— -
SKIN INC Optimizer Voyage Ad26th Jul 2015
SKIN INC – Optimizer Voyage Ad
,KEY_VISUAL,,Key_visual
SKIN INC Optimizer Voyage Ad— -
Raremedy Institute Brand Identity9th Jul 2015,DESIGN,,Design
Raremedy Institute Brand Identity— -
SKIN INC – Essentials26th Jul 2015
SKIN INC – Essentials
,PACKAGING,,Packaging
SKIN INC – Essentials— -
Pezzo9th Jul 2015,PACKAGING,,Packaging
Pezzo— -
MediaCorp Saving Gaia 201425th Jul 2015
MediaCorp Saving Gaia 2014
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
This special year, we gave the popular tune a contemporary voice and a hip new tempo, bringing forth green messages of earth saving with a series of adorably animated character.
View the MV https://www.youtube.com/watch?v=B6f80kXG-ck
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
MediaCorp Saving Gaia 2014— -
SKIN INC My Daily Dose Ad26th Jul 2015
SKIN INC – Celebrate Uniqueness Ad
,KEY_VISUAL,,Key_visual
SKIN INC My Daily Dose Ad— -
SKIN INC Newborn Skin Ad26th Jul 2015
SKIN INC – Newborn Skin Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Newborn Skin Ad— -
SKIN INC – Age-Revival Stem Cell Serum26th Jul 2015
SKIN INC – Age-Revival Stem Cell Serum
,PACKAGING,,Packaging
SKIN INC – Age-Revival Stem Cell Serum— -
ION Orchard GSS 201421st Jun 2015
ION Orchard GSS 2014
Once a year, the shopping frenzy gets more manic. It’s none other than the Great Singapore Sale, where irresistible bargains bring out the predatorial instincts of the savvy shopper. But yet the ION Orchard ‘hunter’ (represented by the ravishingly relaxed model) appears unmoved by the fracas, surrounded by her glamorous hunting dogs, holding on to her prized buy. That’s because she knows that ION Orchard has curated all the best bargains for her without having to join in the mad hunt out there.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visualBooth,Strategy,Web
ION Orchard GSS 2014— -
SKIN INC – Skin-Revival Infusion Cream26th Jul 2015
SKIN INC – Skin-Revival Infusion Cream
,PACKAGING,,Packaging
SKIN INC – Skin-Revival Infusion Cream— -
One Tree Design Brand Identity9th Jul 2015,DESIGN,,Design
One Tree Design Brand Identity— -
SKIN INC – ‘Holiday Glow Set’26th Jul 2015
SKIN INC – ‘Get Glowin’ Christmas Set
,PACKAGING,,Packaging
SKIN INC – ‘Holiday Glow Set’— -
Kings Park Brand Identity9th Jul 2015
Kings Park @ Nusajaya
Kings Park is a premier freehold industrial park in Nusajaya which is one of the key drivers of Iskandar Malaysia – a strategic and important special economic zone located in Johor, Malaysia.
,DESIGN,,Design
Kings Park Brand Identity— -
Skin Inc Stem Cell Eye Cream21st Jun 2015
Skin Inc – Stem Cell Eye
,KEY_VISUAL,,Key_visualNamecards,Strategy,Web
Skin Inc Stem Cell Eye Cream— -
Goodwill Apparel Brand Identity6th Aug 2015
Goodwill Apparel
,DESIGN,,Design
Goodwill Apparel Brand Identity— -
SKIN INC Pure UV Protect Launch Ad26th Jul 2015
SKIN INC – Pure UV Protect Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Pure UV Protect Launch Ad—
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Terrence Tan / Founder & Chief Creative Officer
3 decades in the industry have seen Terrence’s creative and advertising works with some of the biggest brands in the country make headlines, garnering over 400 prestigious accolades worldwide from Cannes, D&AD, One Show, Adfest, EFFIES and London International, just to name a few. Lauded as IAS’ Hall of Fame CD of the Year in 2008 and one of Singapore’s most influential CDs for 8 years, Terrence continues to blaze new trails as the chief creative officer and founder of creative hotshop, ICE INC. He’s worked at some of the most regarded agencies in the region: Saatchi & Saatchi, DMB&B Singapore and Hong Kong, Fong Haque & Soh, Ogilvy, TBWA, BBDO, 10AM, M&C Saatchi and DDB.
At ICE, Terrence and his team believe in building affinity between brand and consumer by harnessing the power of breakthrough imagery and making the results of his campaigns more than just a product of effective visuals — each is a lovemark. As a creative, Terrence looks beyond mere objectives for key insights that would aid him in developing a creative idea. His passion for creative work is shown through his willingness in understanding interests of both client and consumer, not just his own.
From Singapore Air Force to ION Orchard and Robinsons Singapore, one major ad campaign to another in the last 30 years have seen Terrence’s unfailing attention to detail and sky-high standards soar and deliver. His right to this recognition is a deserved one, as anyone who has had the good fortune of working with him will let you know. His awarded achievements and notably successful campaigns are almost uncountable when combined, but it wouldn’t take one more than a day of work with Terrence to well explain why.
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Email Terrence -
Daniel Koh / Creative Director
With two decades of experience building brand programs and integrated campaigns, Daniel's innate love for branding and keen eye for design has allowed him to lead many regional and global brand-centric projects. Having cut his teeth in the design and digital worlds — from OgilvyOne, Tribal DDB, Havas (previously EuroRSCG) & Qube Studio, he has conceived and produced integrated work with the most awarded agencies in Singapore. In these roles, he was responsible for overseeing the day-to-day operations, driving client relationships, and guiding the work for some of the world’s best-known companies & brands to deliver an eclectic body of work. As a graphic designer, he brings with him brand, digital and advertising expertise with a distinct aesthetic eye.
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Email Daniel
Personal website